Photography and Video Style-Guide.
Your profile photos
Take a closer look. This is your introduction, your chance to let people connect with the story behind your eyes, up close and personal.
This is the space where your photograph speaks. Let it carry the feelings, the moments, the perspective of who you are. If one doesn’t capture it, share another. We celebrate creativity, personal style, and vision, it might even land on the front cover.
For this section, we’re looking for portrait-style photography, focused on the face, polished and professional. Your photos should convey charm, confidence, and trust.
The story should be pure, always from a human perspective.
Write from the heart, give a compelling message, humble, resilient, with emotional details, and a conclusion that will inspire anyone. Your story should provide take away lessons for others to learn from you.
Story guidelines.
Provide your name and professional title.
Your story should be no longer than 2,400 words.
Include a short, intriguing, and thought-provoking title. Keep it concise so it fits within our marketing layouts.
Share photos that support and visually convey your story.
Include a short bio for marketing purposes.
Provide your social media handles and contact information.
You may use AI for spelling and proofreading, but please avoid standard ChatGPT templates, which tend to overuse paragraph breaks and make it more difficult to use the available layout space effectively.
Use continuous prose—writing presented in connected paragraphs rather than short, fragmented statements.
We want to preserve your authentic voice and tone rather than publish writing that follows a recognizable AI-generated pattern.
Supporting photography.
We value variety, authenticity, and inclusiveness. Collections of images should reflect the full scope of the people we support, showcasing their experiences, geographical locations, activities, passions, missions, generational changes, and cultures. Everyone deserves to be represented equally through our imagery.
While we are business-oriented, we also celebrate creativity and uniqueness. We favor photos that reflect personality, pop with energy, and have depth, and we love dynamic compositions.
Requirements:
High-resolution, at least 300 dpi, and in TIFF format. Portrait layout for the publication.
No cell-phone photos, selfies, or virtual backgrounds.
All images should be high-resolution (at least 1000 pixels wide).
Blurry, grainy, or low-quality photos will not be accepted.
No AI, fake or virtual backgrounds photos.
Very, limited retouch.
Be different.
Show scenery. Shine.
Capture the world around you, its people, its moments, its landscapes. More filmmakers today are designing entire stories around the emotion, tone, and rhythm of a single song, but the power of photography lies in its truth.
All images we use are real: drawn from the natural world, showing real people and genuine moments. Shot in a documentary style, they explore familiar and hidden perspectives, inviting viewers to see life in a new way.
Below are several inspirational videos from other channels. They feature a combination of the participant speaking and supporting assets, such as photos and videos, that complement the story.
Our goal is to tell your story, not to create educational content like a MasterClass. We aim to produce documentary-style video stories.
Recording sessions guidelines
You provide the assets, and we create the content.
The message should be no more than 15 minutes.
We need to approve your script first prior to recording it.
The tone must be inspiring, honest, and authentic. Human.
Use just your voice. No music or sound effects on the background.
It should be a straight delivery. Not be edited, without cuts, or transitions.
No environment noise, dogs, pets, children, or echo.
Must be presented as a production studio quality.
Speak and look to the camera. Create a visual connection.
Do not include personal contact information or promote business or, products.
Not infringe other copyrighted or content of others.
Be careful about a political agenda, use non-provoking content.
Start with your name, title and location and title of your story.
No foul language.
Do not share the content or video till it’s been promoted. An NDA must be signed.
Record your video in landscape mode in high quality. This will be used in promo advertisements, and the short-documentary.
Provide clean audio, use a microphone to avoid echo or backgrounds noise.
Look your best and with the style that reflects your personality and your brand.
No virtual backgrounds.
Use good lighting.
Provide supporting images or videos that can be used to create your story. All of the materials must also be high-quality.
Supporting Assets
for the Video
Invite others to participate, whether it’s through a documentary-style contribution, a personal talk, or a testimony. Their perspectives help bring the story to life.
All participants must submit signed NDAs and follow the same creative and technical guidelines to ensure consistency and quality.
Provide experiential photography that will complement your story.