Advertising Guidelines.

Advertising Guidelines for [Your Brand/Publication Name]

1. General Principles

  • Alignment with our brand values: All advertisers must align with our magazine’s ethos and content style. We prioritize brands that resonate with our audience’s interests and lifestyle.

  • Creative integration over overt advertising: Preference is given to brands that are willing to collaborate on content, storytelling, or visual design rather than traditional sales-focused ads.

  • Respect for audience experience: Advertisements should complement the reading, viewing, or browsing experience rather than disrupt it.

2. Magazine Placement

Goal: Integrate brands in a way that feels editorial, artistic, or inspirational rather than commercial.

Creative Options:

  1. Sponsored Stories/Features:

    • A brand can sponsor a thematic story, interview, or profile that aligns with their values (e.g., a travel gear brand sponsoring a story on sustainable adventures).

    • Branding is subtle—logo placement at the end of the story, small footer, or a sidebar “brought to you by.”

  2. Visual Collaborations:

    • Brands can collaborate with photographers, illustrators, or designers for a photo spread or art feature.

    • Incorporate the brand into the creative narrative (e.g., lifestyle imagery, color motifs, product as part of a story, not an ad).

  3. Interactive or Experiential Elements:

    • Pull-outs, foldouts, or QR codes leading to an interactive digital experience or story curated with the brand.

    • Could include behind-the-scenes content, tips, or downloadable guides.

  4. Branded Content Sections:

    • A recurring “brand spotlight” section that highlights products, innovations, or ideas with a storytelling approach.

    • No hard sales language; focus on inspiration, relevance, or thought leadership.

3. Billboard & Documentary End Slides

Goal: Give brands visibility without disrupting the narrative.

Guidelines:

  • Minimalist branding: Logo and tagline, small but legible.

  • Creative integration: Optional background visuals, color schemes, or subtle animations that reflect the brand’s identity while maintaining your aesthetic.

  • Grouping & hierarchy: Multiple brands can share the end slide; priority placement can be determined by sponsorship level.

  • Timing: 3–5 seconds on end slide (for video/documentary) to ensure recognition without overstaying attention span.

4. Website Integration

Goal: Showcase brands online in ways that feel part of your content ecosystem.

Creative Approaches:

  • Branded content hub: A dedicated section for stories, interviews, or guides co-created with brands.

  • Homepage features: Rotating banners or featured content blocks that match your site’s aesthetic.

  • Subtle product integration: Embed brand visuals in editorial photography, infographics, or video clips.

  • Interactive elements: Clickable features, quizzes, or mini experiences inspired by the brand.

5. Creative Guidelines Across All Platforms

  • Avoid conventional “ad copy” language; favor storytelling, lifestyle, or educational approaches.

  • Maintain visual consistency with your publication/brand.

  • Provide clear specifications for logo size, color, and placement.

  • Approve all creative content before publication to ensure alignment with editorial standards.

6. Approval & Submission Process

  • All brand creatives must be submitted 2–4 weeks prior to publication or campaign launch.

  • Your team reserves the right to modify or reject creative content that conflicts with editorial integrity or audience experience.

Show your brand in a different way.

The photography magazine.

Supporting photography.

We value variety, authenticity, and inclusiveness. Collections of images should reflect the full scope of the people we support, showcasing their experiences, geographical locations, activities, passions, missions, generational changes, and cultures. Everyone deserves to be represented equally through our imagery.

While we are business-oriented, we also celebrate creativity and uniqueness. We favor photos that reflect personality, pop with energy, and have depth, and we love dynamic compositions.

Requirements:

  • High-resolution, at least 300 dpi, and in TIFF format. Portrait layout for the publication.

  • No cell-phone photos, selfies, or virtual backgrounds.

  • All images should be high-resolution (at least 1000 pixels wide).

  • Blurry, grainy, or low-quality photos will not be accepted.

  • No AI, or virtual backgrounds, photos.

  • Very, limited retouch.

Be different.
Show scenery. Shine. 

Capture the world around you, its people, its moments, its landscapes. More filmmakers today are designing entire stories around the emotion, tone, and rhythm of a single song, but the power of photography lies in its truth.

All images we use are real: drawn from the natural world, showing real people and genuine moments. Shot in a documentary style, they explore familiar and hidden perspectives, inviting viewers to see life in a new way.

Be different.
Show scenery. Shine. 

The story, the impact.

Instead, they care about:

  • Strong storytelling

  • Access to compelling subjects

  • Global audience appeal

  • Binge-worthy pacing

Brand or product

people or founder

story

and impact

why they are the best?

As a founder in the videos you can be seen too.

Recording sessions guidelines

  • The message should be no more than 15 minutes.

  • The tone must be upbeat,  not aggressive or depressing. 

  • Use just your voice. No music or sound effects on the background.

  • It should be a straight delivery. Not be edited, without cuts, or transitions. 

  • No environment noise, dogs, pets, children, or echo. 

  • Must be presented as a production studio quality.

  • Speak and look to the camera. Create a visual connection.

  • Do not include personal contact information or promote business or, products.

  • Not infringe other copyrighted or content of others. 

  • Be discreet and careful about a political agenda.

  • Share your script first for approval prior to recording it.

  • Start with your name, title and location and title of your story. 

  • Do not share the content or video till it’s been promoted. An NDA must be signed.

  • Record your video in landscape mode in high quality. This will be used in promo advertisements, and the short-documentary.

  • Provide clean audio, use a microphone to avoid echo or backgrounds noise.

  • Look your best and with the style that reflects your personality and your brand.

  • No virtual backgrounds. 

  • Use good lighting.

  • Provide supporting images or videos that can be used to create your story.  All of the materials must also be high-quality.

Supporting Assets
for the Video

Invite others to participate, whether it’s through a documentary-style contribution, a personal talk, or a testimony.
Their perspectives help bring the story to life.

All participants must submit signed NDAs and follow the same creative and technical guidelines to ensure consistency and quality.